In today's world, the role of a revenue manager is constantly evolving as more and more facets of the hospitality industry are being leveraged to drive profitability. Staying ahead of the game is a daunting task, and requires a passion for learning and the ability to face day-to-day challenges with a strong team and toolset at your fingertips. "The right hands on deck" vs. "All hands on deck" is a motto fitting of any successful hotel or resort in today's environment.
Here are a few articles that provide further insight into the demands and expectations facing revenue managers.
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Distribution Challenges: Perspective From Hotels
By Michael McCartan, Chief Executive Officer, eRevMax International
We live in the age of information. The Internet explosion has touched upon nearly all areas of human life, and infiltrated nearly every country and culture worldwide. With information of any sort being available through a simple Google search, emergence of new technologies, empowered customers and superior connectivity has fundamentally altered the way of doing business. More so for the hospitality industry!
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Evolving expectations for revenue managers
By Trevor Stuart-Hill, President & Founder, Revenue Matters
There is no one right way to be a revenue management practitioner, and the trick is to find what approach fits best. Attracting and retaining top revenue management talent can be a challenge these days. Owners and general managers often ask me what appears on the surface to be a very straightforward question: "What makes for a good revenue management practitioner?" The correct answer is, "It depends." And, while accurate, this answer isn't terribly satisfying; so let's take a few minutes to explore this topic together.
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During Trevor's recent visit to Latin America, he had the opportunity to present alongside Dr. Bill Carroll, of Cornell University, at the Universidad San Francisco de Quito in Ecuador. Next, was a visit to Barranquilla, Colombia, where he gave an enlightening presentation on "Positioning Independent Hotels vs. Brands," following Dr. Bill Carroll, who presented on "True Value Proposition in Hospitality" and Gaurav Charla, Sr. Lecturer, University of South Wales, who spoke on "Sostenibilidad en la hotelería."
Trevor is grateful to all those involved in extending the invitation for him to speak, providing him the opportunity to explore uncharted territory...and make new friends along the way.
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Introducing Beth England, Distribution Analyst
Beth England joined us 3 years ago, after transitioning from a career as an attorney to the hospitality industry. Prior to her legal career, Beth worked at Law Education Institute, helping plan and execute events throughout North America. Her experience included assisting with site inspection and evaluations, accommodations and event management. Following her legal career, which included trust and estate planning, Beth turned her attention to raising her two children. Beth is a graduate of Emory University where she earned her Bachelor of Science Degree in Political Science, and later earned her Juris Doctorate from The University of Denver.
Beth is a true asset to the team, due her attention to detail, organizational skills and ability to quickly learn and execute the varying aspects of the analyst role.
What you may not know, but would love to find out:
- At the end of a busy workday, you will find Beth at her kids' lacrosse game or swim meet.
- An ideal vacation for Beth always involves experiencing a new place she's never been before.
- In her free time, Beth enjoys solving puzzles of all kinds.
- Beth is glued to the TV whenever she has a chance to watch Amazing Race or
Walking Dead.
- If Beth could pick her theme song, it would be "Three Little Birds" or "Changes in Latitudes, Changes in Attitudes."
- If Beth could have a chance encounter with one famous person, it would be Jimmy Buffett.
- "When you're down and troubled, and you need a helping hand"...Beth is always there.
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Analyst Support Services/Distribution Management
As a client of Revenue Matters, you have the opportunity to work with a dedicated team of analysts, where attention to detail, consistency and accuracy are highly valued. Our unique toolset provides clients the information they need to stay in control of the many aspects of their role in revenue management and assists in identifying areas of need and includes specific actionable recommendations for enhanced revenue performance.
In order to bring your property to the top of the search list in online channels, it's critical to get the proper message across to your audience. Careful focus on property value proposition and consistency across channels is vital. Revenue Matters helps ensure the relevant customer-facing content is directed to the right type of audience and is kept current throughout the various OTA touch points.
Call 303.690.9116 or email us at info@revenuematters.com for more information.
Revenue Matters is going on a Virtual Walk!
Our entire organization is participating in a 12-week Fitness Challenge, stepping in support of our 2017 charity partner, the National Down Syndrome Society, by donating $0.25 per mile that we collectively walk. Our goal is to virtually walk from our corporate office in Denver, Colorado, to each of our client properties across the globe, spanning from Calfornia to Tuscany, Italy. Be sure to track our progress on Facebook.
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TRAVELCLICK
Recognized across the globe, TravelClick provides innovative solutions for hotels that increase revenue, reduce cost, and improve performance through travel marketing and reservations management tools, as well as comprehensive business intelligence. TravelClick's suite of products—Reservations Solutions, Business Intelligence Solutions, Media Solutions, Web Solutions and Guest Management Solutions—integrate seamlessly with one another to comprehensively address the needs of customers. They measure their success by their clients' success, and work hard to make sure their clients achieve their business goals.
To find out more, go to: www.travelclick.com.
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