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Revenue Matters
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Quarterly Newsletter
In the News

Welcome to 2018! With each new year comes an opportunity for a fresh start and the desire to fulfill the New Year's Resolution you have set, whether personal or professional. A few changes might be in order...getting back to the basics, finding a way to seamlessly combine work and play, using technology to its fullest extent, creating personalized service above and beyond anything experienced in the past. The important thing is that we don’t rest on our laurels, but continue to pursue excellence in all we do.

Success is knocking at your door ~ now all you have to do is open it.

That sounds nice, but as we all know, it is sometimes easier said than done. Below are some articles and resources that you may find helpful as you start your journey in 2018:

Hotel Trends Transforming the Guest Experience in 2018: Part 1
By Zack Sterkenberg, Marketing Assistant for Ambius

The hospitality industry is constantly changing and evolving to adhere to guest expectations. As a result hotel brands are on the lookout for new ways to improve their customers stay and exceed their expectations. The brands that are succeeding are staying ahead of the curve and anticipating what customers want now and what they will want in the future. For this reason, identifying trends has become crucial in an industry built on making people feel happy and taken care of when they’re away from home.
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Hospitality Industry Outlook 2018: Unpacking new trends and customer expectations for the ultimate experience

In the hospitality industry, service and innovation have always been the name of the game. But in 2018 competition to exceed customer expectations for authentic, personalized experiences will push the industry to new limits.
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Top 5 challenges facing the hospitality industry in 2018

With the rise of Airbnb and changing traveler expectations, the hospitality industry must face upcoming challenges head on if the sector is to continue to grow into 2018 and beyond.
Read More

Wordly Travels
St. Lucia
St. Lucia…so much more than just a honeymoon destination!

The Eastern Caribbean island nation has an explosive past. Born of volcanic activity (it is one of the rare places on earth where you can drive a car into the center of an active volcano), St. Lucia has been under British control and French control no less than seven times—each—since the French settlers first signed a treaty with the Carib Indians in 1660.

Today, St. Lucia (the only country in the world to be named after a woman – Saint Lucy of Syracuse) is part of the British Commonwealth of Nations. The climate is temperate year round. One of our favorite properties—Ladera—sits at 1100’ atop the Piton Mitan Ridge high above the Caribbean Sea overlooking the “Pitons” – famous volcanic spires which are a World Heritage site. It features only three walls, with the fourth open to the jungle below. What a unique guest experience!

One of our clients, Windjammer Landing which sits on the Northwestern part of the island, between the cruise port of Castries and tranquil beaches of Pigeon Island, features a kid-friendly beach for swimming and a plethora of watersport activities for teens and adults alike. It is an ideal family getaway.

History, topography, culture, climate and the wonderful people conspire to make this one of my all-time favorite Caribbean islands.
Employee Spotlight
Emmeline Vasquez
Emmeline Vasquez, Revenue Analyst

Emmeline has worked at Revenue Matters for two years and has 15 years of past experience in the hospitality industry, beginning in 2001 at the Front Desk of the Embassy Suites, Irvine. Due to military relocations, she moved on to work at Red Lion Bremerton Hotel in Washington State, and then on to Virginia, where she worked her way up to Supervisor at the Courtyard Marriott Yorktown. Moving to Chicago, then back to her hometown of San Diego, Emmeline held positions as Director of Front Office, Rooms Controller, Sales Office Manager and finally, Revenue Manager with various Marriott and Hilton brands, all while raising her four children. Her diversity of hotel operations, accounting, sales and revenue, combined with her hard work and dedication has produced positive results in all of her past positions. She joins Revenue Matters with a distinctive ability to excel quickly and the desire to master every aspect of hospitality management.

Since becoming a member of the Revenue Matters team, Emmeline has learned a lot about multiple Property Management Systems and Central Reservation Systems and is quickly mastering the many facets of Microsoft Excel. She enjoys working with her diverse group of coworkers and is continuously learning from their vast knowledge of Revenue Management, Distribution and Marketing.

What you may not know, but would love to find out:
  1. The one thing Emmeline cannot live without is her Sanuk or Reef Flip-flops.
  2. At the end of the day, you will find Emmeline engrossed in her favorite TV show.
  3. As a mother of 4, Emmeline finds that the most rewarding thing is seeing her kids happy.
  4. Emmeline's favorite midnight (or anytime) snack is string cheese.
  5. Emmeline's favorite time of year is winter and its cool California breezes.
  6. A must-have on Emmeline's playlist is Brittany Spears.
  7. Her willingness to take on any challenge, coupled with her kind-natured and helpful manner, make working with Emmeline an absolute pleasure.

Coaching & Mentoring

There is no question that the Revenue Management role is becoming more and more complex in today’s environment. Revenue Matters is fortunate to be in a position to not only remain current, but help shape the future of this discipline. We have several engagements whereby a talented resource (at either the property or regional level) wants to gain an edge on the competition and has tapped into our knowledge base to help them excel in their careers. Here’s what one former client had to say:

“As a revenue management professional, Revenue Matters helped me see what I was doing well, and also what I needed to do differently to take things to the next level. They helped me step outside my day-to-day routine, re-prioritize my efforts and form new habits to become a much more strategic revenue manager.”
~ Peter Elefson, Revenue Manager (former), Montage Beverly Hills
Charity Spotlight
Feeding America
Feeding America

Each year, the team at Revenue Matters chooses one charity to support. In 2018, the RM team will be supporting Feeding America, in its mission to end hunger in the United States. Giving of both time and funds, we hope to make a difference in the lives of those affected.
Vendor Spotlight
OTA Insight
OTA Insight

OTA Insight is the powerful new competitive rate shopping tool ideal for all hotel types, large or small.

We love the fact that users can easily compare different room types against similar competitor room types, the same can be done across rate plan codes. This flexible shopping is conducted in “real-time” so caching issues are eliminated – giving you an accurate picture of up-to-the minute market dynamics over future dates.

Monitoring OTA performance alongside your rate parity also allows you to keep a close eye on your distribution channels.

We can incorporate this data directly into our strategy boards, so with packages starting at around $100/mo, OTA Insight may be a good option for your property.

To find out more, ask your Director of Revenue Strategy or go to:

Do you know how Revenue Matters can help build your revenue?
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