What makes the hospitality industry tick? How can you, as a hotel or resort, keep yourself competitive in a market that thrives on change? What can you do to stand out among the rest?
Although there are many answers to these questions, one of the most pivotal changes to the industry has occurred through social media. To some, it is still a mystery; to others, it is a way to constantly grow by discovering new avenues to improve their reputation and their relationships with their guests. It has been the means by which a mere destination can become a friend, a trusted partner and a nurturer, focused on fulfilling guests' needs and expectations. In short, social media creates a budding relationship between a hotel and its most valuable guests.
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The following are trending topics focusing on the impact of social media:
Facebook features hoteliers need to know about
By Sarah Came, Copywriter and Content Marketing Specialist, GuestRevu
The combination of increasingly technologically-savvy guests and easy-to-use, ubiquitous online travel agents has created an environment where direct online bookings are not only exceptionally valuable, but also quite difficult for hotels to earn. In this clamor for the guest's attention (and spend) every aspect of a hotel's online presence matters, and this includes your Facebook presence. Read More
Five Steps to Measuring Your Social Media ROI
Make Sure Your Social Media Goals Line Up with Business Objectives
adage.com
Even though social media spending is projected to account for 16% of the digital ad market by 2017, how many of us really understand what we're getting out of it? There's no shortage of metrics to gauge performance -- you could measure in terms of fans, followers, retweets and shares. Others look to referral traffic from social media platforms. Still others quantify success from purchases made from social media referrals. The fundamental problem with social media marketing is that there is no common denominator to measure its ROI. Because of this, the effectiveness of social media has been measured haphazardly at best, and not at all in some cases. Read More
2016's Most Important Digital Marketing Trends for the Hospitality Sector
By Edward Jones, Writer at Oxford Home Study College
2016 was always set to be a year of shiny-new toys to play with from a hospitality marketing perspective. From video conferencing to remote training opportunities to the most simplified centralised management systems to date, the IT takeover really has taken over the sector. But what's at the forefront of the minds of most industry leaders right now is exactly how to capitalise on cutting edge technology, in order to further sales and marketing efforts.
Read More
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Introducing Cathy Kerkhove, Social Media Manager
Cathy is our social media guru, working closely with clients to employ and improve online business communications and engagement through the use of social media platforms. Her extensive research and insight into the social atmosphere of hospitality allows her to stay up-to-date on the ever-changing industry and leverages that knowledge to build value for our clients. She is a big proponent of building strong and lasting relationships among clients and past and future guests, that result from the proper use of these social tools. Cathy's goal is to help our clients build these connections and nurture them into relationships that will eventually grow their bottom line.
Since joining the Revenue Matters team, Cathy has:
1) Built and executed RMapps, customizable mobile apps that allow clients to reach out to past and potential guests in real time
2) Introduced Reputation Management as a service to our clients, which includes monitoring and responding to online customer reviews
3) Provided clients with valuable insights on how to improve their social media footprint
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Social Media
Our goal is to acquire lifelong connections and improve your customer retention through various social media platforms, including Facebook, Twitter, TripAdvisor, Yelp, Google+, YouTube, Pinterest, Instagram, Flickr and more. By engaging your followers with fascinating and relatable content, images, contests, promotions and advertising, we help you build a lasting audience. Our turnkey operation encompasses the creation, promotion, management and reporting of your social media presence. |
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We focus on growing and managing your social media channels by facilitating your content and engaging your visitors.
Our social media services include:
- Facebook Optimization - including content and tab creation, page management, strategic promotions and advertising
- Twitter - we link all content from Facebook to your Twitter account, optimizing reach
- YouTube - we create a customized page to load and monitor online videos
- Instagram and Flickr - we manage the uploading, tagging and monitoring of your property photos
- Pinterest - we create and manage a page designed to reflect your hotel's style and personality, as well as uploading and image content
Call 303.690.9116 or email us at info@revenuematters.com for more information. |
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HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is a global organization focusing on the education and communication of the latest trends in the hospitality industry. Consisting of sales, marketing and revenue management professionals, it allows for a networking forum to cultivate relationships among both members and customers of all disciplines. HSMAI is the industry leader in providing the tools, insights and expertise to "fuel sales, inspire marketing, and optimize revenue" through nationally-recognized programs and conferences. It is an individual membership organization comprised of nearly 7,000 members from 35 countries and chapters worldwide.
Members of the Revenue Matters Team recently attended HSMAI's Revenue Optimization Conference (ROC) on June 22nd, an annual conference addressing the issues and challenges faced by revenue management professionals, as well as the solutions and strategies that are key to optimizing revenue and building a strong foundation for the future.
To find out more, go to: www.hsmai.org.
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